FindWAtt Services
FindWAtt powers Findability so that you get:
- Enhanced Site Search
- Enhanced Site Navigation
- Superior Customer Experience
- Increased Conversion Rate
With FindWAtt’s “Data-as-a-Service” (DaaS) model, you don’t need to buy, install, learn, maintain, or manage a new piece of software.
FindWAtt’s technology is platform independent, so it works with whatever system you already have in place. We add intelligence to product data so that your ecommerce site functions better and customers easily find what they want and buy it.
Findability Services
Our Findability Service transforms your product data through these processes:
Cleansing
FindWAtt identifies and corrects product data mistakes, ensuring correct search results.
Product data that contains errors (typos, misspellings, incorrect punctuation, etc.) confuses your site’s search function, so your customers have a harder time finding what they’re looking for.
Standardizing
FindWAtt identifies these variations in product name and standardizes them, improving the presentation of your data, and ensuring correct matches.
Because product data is accumulated over time and from multiple sources, it often contains multiple expressions of the same term or product name.
Validation
FindWAtt uses a self-learning system to identify similarities and differences between products in the same category.
When the wrong value has been assigned to a product it can yield data errors that are difficult to catch.
Matching & De-Duplication
FindWAtt can match products even when product codes (e.g. UPC) are missing. FindWAtt can also reconcile product information from different sources, which is useful for confirming accuracy, identifying changes made by manufacturers, and taking advantage of superior sources of information that become available after initial processing.
Determining which product names actually represent the same product is a challenge, especially if one or both potential matches are missing a product code (such as a UPC). Displaying duplicate products is confusing for customers, and can be costing you extra money if you are paying to have your data included in a comparison shopping engine.
Restore Missing Information
FindWAtt adds missing information back into the product name, making it findable.
Inconsistency in the quality of product information means customers may miss a product that would fit their needs.
Fuzzy Matching
FindWAtt understands the relationships between words in a product name and provides the metadata that allows search engines to return appropriate results.
One issue often appearing in site search is that word derivations, misspellings, and synonyms are not taken into account, resulting in missed matches.
Keyword Generation
FindWAtt generates appropriate keywords to make products more findable.
Site search often is driven by keywords attached to each product. The metadata attached to these keywords tracks where they emanate and allows for weighting according to the relevance they should have in a search.
Normalization
FindWAtt premium services cut through all the jargon, and add normalized properties that allow the retailer to improve their “compare to” feature.
Marketing jargon, while desired by manufacturers, can often harm retailers because it becomes difficult for customers to accurately compare products to each other.
Term Extraction
FindWAtt extracts terms that are meaningful to customers from unstructured text fields in product data.
One of the biggest problems faced by internet retailers is that meaningful attributes are often buried in unstructured text fields, making it very difficult to present those attributes as choices on which a customer can refine their search.
Attribute Identification (Facet/Filter Creation)
FindWAtt analyzes attribute values and groups them into meaningful filters.
Identification of attribute terms is tremendously powerful, particularly in faceted navigation systems. But often the resulting terms are dumped by e-retailers into a list called “Features” or “Options.” FindWAtt’s grouping provides much more context to the customer, enhancing the ability to understand the options and make a decision.
Attribute Extension
FindWAtt’s premium services include fetching external information and extending the set of attributes and/or attribute values for an inventory of products.
Often important attributes of a product are not contained within the product name or details. When this is made available customers can better evaluate and understand the features of products they are buying.
Data Reformatting
FindWAtt reformats unstructured product descriptions into attribute and attribute value pairs.
Product Descriptions are often unstructured strings of text. They often contain bullet points, or other types of indicators that are not useful in a faceted navigation system.
