Findability Find of the Week: BabyAge.com Brand Filter

Welcome to FindWAtt’s Findability Find of the Week, a new blog series where we highlight websites or tools that are making great strides in findability.

This Friday’s Find of the Week is the Brand Filter on BabyAge.com.  BabyAge has implemented a great solution to the classic issue of how many facets too display.

Their brand filter contains a list of brands with checkboxes, allowing the customer to choose brands by clicking if they see what they want. However, if the customer wishes to avoid scrolling through pages of brands, there is a text box which filters the list of options when text is entered. For example, if a customer knows that the brand they want contains the word “baby” but cannot remember the exact name, they need only type in “baby” to get a filtered list.

This solution is well suited to customers’ needs—those who want a specific brand can easily zero in on it, those who don’t care about brand can easily skip the filter altogether (without having to scroll too far, as the large list of brands is nicely contained) and those who want to see all brands can scroll within the box to view the whole list.

Do you have a website or tool you think should be highlighted on FindWAtt’s Friday Find of the Week? Leave a comment below or send a tweet to @WikidKandice to submit your contribution!