DataFeed Companies
- You can only do so much Optimization of Messy Data
- You don’t have the time or expertise to properly parse data
- You find yourselves sending poorly formatted data back to your customers
- You are often uploading data that you know will not perform as well
Question: Why is it so difficult to get data you can work with?
Answer: Retailers are not in the data quality business, and are themselves getting inconsistent and mixed quality product data from multiple sources.
Problems with the Data:
- Missing necessary information (e.g. Brand, Price, Model Number)
- Un-parsable format (e.g. all information is in a single string of text)
- Lacks attributes. Attributes can be leveraged to better position a product to be discovered. Your feeds can handle up to 100 fields. And the more attributes the better!
You do not specialize in cleaning up and formatting messy data, and the merchants don’t have the time to do it.
Helping Data Feed Optimization
FindWAtt transforms the retailer's messy data into the structured format that DataFeeds thrive on. We are the ideal partner for both parties, understanding the Needs of DataFeeds, and the Desires of the Merchant.
“Poor quality data really limits the merchant’s success. You have a better opportunities for strong results in SEO and the CSE’s when you have better data and attributes. Unfortunately most retailers don’t seem to understand the value of good product information”
To learn more about how we can help set you up for success…
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