How to Evaluate Findability?

In assessing Findability, FindWAtt focuses on 3 questions:

When customers search, do they get the correct results?
When they drill down through the category structure, are the expected products showing up?
Are product descriptions sufficient to differentiate one product from another?

We evaluate Findability from 2 perspectives:

Findability from the Top-Down

This view is focused on usability. It looks at a website from the perspective of a visitor and encompasses search, navigation, presentation, etc.

This view is focused on data. It looks at the structure and quality of the underlying product data used on the site.