Internet Retailers
- You’ve designed a nice website.
- You’re using a powerful E-Commerce System.
- You’ve done the SEO thing.
- You’re feeding your products to Comparative Search Engines (CSEs).
- You’re not short of visitors to your website.
- You’ve got good images and product descriptions.
- You’ve done all the other basics.
Question : So why do so few people buy?Answer: Most of your prospects are Maybes
Tim Ash of Search Engine Watch classified website visitors into 3 buckets:
- Yesses. Determined by need or nature, nothing sort of a site shutdown would deter these shoppers.
- Noes. Fuggettaboutit!
- Maybes. These are where your gold lies.
The bad news is unless you’ve cornered the marked in Zhu Zhu Pets, you can be sure that the Noes are over 50% of your visitors.
The good news is that still leaves enough Maybes to double your sales or more – but the Maybes won’t buy what they can’t find.
You Can’t Buy What You Can't Find
Why are we so confident about this? It’s because Findability and Understandability of products on at least 95% of websites ranges from lousy to awful – and 4.9% out of the other 5% could do with substantial improvement.
FindWAtt to the Rescue
What will give you a quantum leap in Findability and Understandability is structuring your Product Data. Learn Why.
As they say on TV, “don’t try this at home.” Unless your product range is small, whipping your product data into shape can become an overwhelming task.
Our proprietary technology will take your product data and transform it into a series of Attributes and Attribute Values that will supercharge Findability.
And the best thing is that you don’t have to do any work! With FindWAtt there’s no software to install, learn or use. We operate on a Data-as-a-Service basis (DAAS). Just ship us your data and we do the rest!
Get a FREE Findability review of your website
Send us a sample (or all of your product data) for a FREE before and after demo.
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