For comparison shopping channels,
marketplaces, or even your own site.
FindWAtt categorizes your products SKU-by-SKU,
not based on Store Category
As a merchant, it’s very difficult to manage the
categorization of thousands, tens of thousands, and
hundreds of thousands of items.
Our research shows that only 10% of the time,
stores are able to perfectly categorize their products
on various marketing channels.
This is because store categories are optimized for
the on-site experience, not for CSE’s and Marketplaces.
Other Reasons for
- Store Categories rarely have requisite specificity
(e.g. Tops vs. Polos & Tees)
- Products are invariably misclassified even in the store’s taxonomy.
- Some store categories are unmappable (e.g.