The FindWAtt Blog

Google Shopping, Product Feed Management & Product Data Optimization


Announcing the Product Title Performance Grader

FindWAtt Team 2017-10-05
Find Out How Much Your Product Titles are Damaging Your Google Shopping Results and How to Improve for Free

Case Study: 151% Increase in Clicks by Optimizing Product Titles

FindWAtt Team 2017-09-19
Enhancing product titles resulted in 151% more clicks, a 47% increase in CTR & a 28% reduction in CPC. The Problem Our client suspected that their... Read more

Automatic Classification of Products into Categories

Tim Gilbert 2017-10-12
Why Product Categorization Matters and How It Can Be Done.

What Product Type Means to Your Customers and Why It Matters

Tim Gilbert 2017-10-06
Understanding and identifying product types in titles to improve impressions, clicks, and conversions

Pros and Cons of Automatic Product Title Fixing

Tim Gilbert 2017-10-03
The benefits, challenges, and implications of automatically fixing title problems

Why Your Product Title Should be More than Brand & Part Number

Dan Barbata 2017-10-02
Product Title is the most important piece of content in your Google Shopping feed. Optimizing product title can dramatically increase its... Read more

How Much Are Your Product Titles Worth?

Tim Gilbert 2017-10-01
Maximize the Value of e-Commerce Product Titles Using 2 Types of Words

Optimize Product Titles - Gimmicky & Improper Punctuation

Dan Barbata 2017-09-30
When submitting a product feed to Google it's important to make sure your product titles have correct punctuation. Google doesn't want... ... Read more

Optimize Product Titles - Product Type Not Detected

FindWAtt Team 2017-09-21
Product Type is the most important information you can include in your product title. It provides context to the rest of the title, and clearly... Read more

Context is king — object-oriented analysis is the future

Tim Gilbert 2017-09-20
The biggest difference between a computer analyzing a title and a human analyzing a title is context. Human minds operate as pattern recognition... Read more

The simple difficult secret of Google Shopping PPC Profits

Tim Gilbert 2017-09-20
A young stock analyst went and visited a guru who had retired as extremely wealthy after a long career as investor. He told the guru that he... Read more

Crack Phrases in Product Titles to Unleash their Power

Andrew Griffiths 2017-09-15
Problem: failure to correctly identify, analyze and manipulate key phrases in Product Titles Why it matters: can block and impede optimum use of... Read more
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