Repetitive Content in Product Titles

Dan Barbata · 1 September 2017

Product Title is the most important piece of content in your Google shopping feed. Optimizing title can dramatically increase its relevance, visibility, and performance. Whether it’s adding missing information, removing extraneous information, or re-ordering information, there is usually something you can do to improve every product title.

 

Original Product Title:
 

 

This product is a three light pendant, but the word "light" is being used three times. In our Product Title Evaluation we call this test duplicate keywords or repetition. When you are duplicating words you are wasting valuable space that can convey additional information.
 

Optimized Product Title:
 

 

The result is a product title that is not truncated, clearly expresses the product in the first three words, contains the full part number and finish name.

To evaluate your product titles for these kinds of errors and learn how to optimize them, try our free Product Title Evaluation.
 

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